Save 31%From a growth studio that ran 140+ DTC brands
The $312M playbook.
Email flows, ad and landing page templates, and AI image prompts from the studio's own operating manual. Every file annotated with why it worked.
The numbers behind the notes
$312M
Client revenue tracked to our work, 2019–2025
140+
DTC brands run by the studio
11,400
Ads shipped and tested on real budgets
9,800
Operators running Margin today
Nos. 01–05
The best sellers
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Every file comes with its margin notes
Every template ships exactly as we ran it for clients, with the strategist's notes beside it: why it won, the number it hit, and what to change for your brand. You get the work and the reasoning, so you adapt it in minutes instead of guessing for months.
- Run on real budgets before it was a template
- Notes on every flow, ad, page and prompt
- Opens in Klaviyo, Canva, Figma and Shopify
What operators say
Found two winners in the first test
Ran six angles from the archive. Two beat our control by a wide margin and one is still our best ad three months later. CAC down about a third.
Conversion rate nearly doubled
Moved our paid traffic from the product page to the advertorial-to-PDP flow. Conversion went from 1.6% to 3.0% on cold traffic within three weeks.
Paid for itself in four days
Rebuilt our welcome and cart flows over a weekend using the Klaviyo files. Flow revenue was up $6.2k in the first week. The margin notes on timing alone were worth the price.
Cancelled our next shoot
Made 40 ad images in an afternoon using our real product photos as references. Three of them are now our top ads.
Our emails finally look like a real brand
Swapped in our fonts and colours in about an hour. Click rate on campaigns went from 1.4% to 2.9% the first month.
Sorted by angle is the whole point
Other packs give you 1,000 pretty layouts. This gives you the angle, the headline formula and what to test. My creative briefs are twice as fast.
Results, before they were templates
14% → 38%
Email share of revenue
A cold-brew subscription brand, 90 days after rebuilding its flows with what became No. 01.
−41%
Cost per acquisition
A skincare brand, six weeks of testing angles from what became No. 03 instead of new visuals.
1.8% → 3.6%
Cold-traffic conversion
A headphone brand, after moving paid traffic to the advertorial-to-product-page flow in No. 05.
Templates are cheap. Proof isn't.
Every file here made a brand money before we sold it to you. No packs of a thousand: five editions, each run on real budgets first and annotated by the person who ran it.
From the founders
For six years we ran growth for other people's brands. Email, ads, landing pages: 140+ brands and $312M in revenue we could trace to our work.
Every time something won, we wrote down why, in the margin of the printout, before we forgot. Those notes became our operating manual. New hires read it in their first week. Clients kept asking for a copy.
Margin is that manual, published. Not everything we ever made: only what beat the control, with the note that explains it. Run it the way we did, and skip the year of tests we already paid for.
Nadia Vance & Theo LindqvistFounders, Margin Studio
